Choose a brand and evaluate its user experience across touchpoints.

Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Map out the customer journey for a brand integrating key UX touchpoints.

Choose a brand and evaluate its user experience across touchpoints.

Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Create a detailed report on an ad campaign’s performance, including recommendations for next steps.

Choose a real or hypothetical ad campaign and propose three optimizations based on performance metrics.

Plan and storyboard one ad campaign including target audience, ad creative, and copy.